Why social proof is so effective?

Why social proof is effective? 1 minutes read

One of the most powerful marketing tactics you can use is social proof – the proven notion in behavioural psychology that we look to what others are doing to help us in our decision-making.

According to Wikipedia, social proof (also known as informational social influence) is a “psychological and social phenomenon referring to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation.”

Social proof is a concept as old as marketing itself (just think about testimonials on old adverts), but the rise of social media — and perhaps the internet in general — have enhanced the accessibility, and effectiveness of social proof as we know it today.

Today, companies have a variety of options to choose from when it comes to integrating social proof into their customer journey.

These include, but are not limited to:

What are the main benefits of social proof?

Increase Sales and Conversions

Build trust and urgency with social proof sales pop notifications that highlight recent orders and show product demand to create urgency.

Create a busy store feeling

Turn your shop into a busy and cool place that compels buyer action. Recent sales pop up will make your store look busy and increase orders.


Upsell & Cross-sell Automation

It’s hard to tell how busy your online store is. Show off recent orders, and add to cart with sales pop to boost urgency, confidence and trust.

Never miss a sale with our advanced Optinjar Exit-Intent technology

Never let your customers leave your website without making a purchase!
With Optinjar you can set when the social proof window pops up!

Even when your customer leaves your website! Give a discount on your inbound purchase thanks to Exit-Intent technology.


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Last updated on: 18 July, 2021