What is Social Proof?
What is social proof? 1 minutes read
Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by the influencer (or society).
When you’re browsing a landing page and see a testimonial from an industry expert you respect, that’s social proof. When you’re cruising a pricing page and you see that an industry giant is already using the tool, that’s social proof. When you sign up for a demo because you see the tool solved the exact problem you have for a similar company, that’s social proof.
Essentially, it’s borrowing third-party influence to sway potential customers.
How To Effectively Use Social Proof To Increase Your Sales
Optinjar allows you to easily display a small notification or reviews from review sites showing how many people have recently visited, review, bought or signed up for your service. It can also show who has recently bought your product or service – although ou may need to think about privacy issues for this particular use case.
Before you rush in and start using it, consider how you can get maximum benefit from these small displays of social proof or popups.
This will be part of your sales copy. Don’t accept the default; truly consider and test which wording can give you maximum benefit.
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