How to Use Social Proof In Marketing To Skyrocket Your Conversio
Skyrocket Your Conversions with Optinjar 1 minutes read
If you’ve ever visited a website and been unsure of whether or not you should trust their advice, chances are you’ll respond more positively to that site from now on. You might even be so distrustful of their advice that you’ll stay away from that website until further notice. And why would that be? It has nothing to do with the design, the content, or any other superficial factor. Instead, it has everything to do with social proof: The idea that if other people trust a business or its services, we should trust them too. This doesn’t necessarily mean that your visitors need to trust the same things as you – some will have different priorities than others. However, what they all need is reassurance that your company is trustworthy before they hand over their information in order to make a purchase.
What it is?
In the digital world, your customers are exposed to more marketing messages than ever before. This makes it increasingly challenging for brands to stand out and drive conversions. In fact, a recent report found that 42% of millennial internet users block ads on websites they visit frequently. If you’re struggling to boost your conversions with your current marketing strategy, you’ll love these social proof tactics.
Why worth to try social proof notifications or fomo popups in your marketing?
It’s no longer just relevant to e-commerce websites but also extends to online marketing, like SEO and digital advertising. Social proof is the presence of third party endorsements or signals that help your visitor decide whether or not they should take the action you are asking them to take. In other words: it’s anything that proves your visitors that other people like them have taken the action you’re asking them to take.